Mothers Waxes-Polishes-Cleaners
Mothers® Polishes Wax & Polish History

Mothers® Polish has been going strong ever since we introduced our first product, Mothers® Mag & Aluminum Polish. We have as much fun looking back as we do looking forward. As you would expect, there's been a lot of big changes over the years. You can see a few of the more significant changes from our history by clicking the buttons.

Mothers® Mom Cartoon - Toon Graphic

Mom - the face of Mothers® - spent most of her early years bent over polishing everything from mag wheels to painted finishes to poly boat surfaces. Over the years, she's cut back on the workload and evolved into a circular graphic that fills the "O" in the Mothers® logo. You can see her on all Mothers® new packaging and throughout our website.

It all began with a 4 oz can of Mag & Aluminum Polish. The new alloy wheels were all the rave back in the 70's and Mothers® came to the rescue to turn the dull aluminum finish into a bright chrome-like jewel. From this single can, the Mothers® brand evolved and grew into over 70 unique products you see today.

Mothers® Mag and Aluminum Polish Vintage Can
Mothers® California Gold Cleaner and Wax

Mothers® Mag & Aluminum Polish was such a hit, that it wasn't long before customers were asking us to do the same for their paint as we had done for their wheels. After some extensive testing, the Mothers® California Gold Cleaner & Wax formula was born. Just the right balance of ingredients to bring back a shine on faded paint to better than factory original.

Event marketing was once a small scale affair for Mothers® - afterall, we started with a single product, so a 6' x 8' space was all we needed. 15 minutes to set up a banner, a couple of posters, arrange some product and we were good to go. Today, we eat up approximately 4500 sq ft of display space at the annual SEMA industry show. And where we once sold only Mag & Aluminum Polish, we now sell over 70 unique Mothers® products.

Mothers® Vintage Trade Show Event Photo

From our humble beginnings sprang our humble ride. Decked-out in Mothers® banners, posters and product, our weekends were spent at the Southern California swap meets and car shows. These days we travel a bit further afield - coast to coast in fact - in a matched set of 40' Chip Foose designed Mothers® custom rigs.

Mothers® Vintage Cargo Van Event Photo
Mothers® Polishes Historic Advertising

In the early days, word-of-mouth was the only advertising that Mothers® relied on. Even then, we had a hard time keeping up with the demand. As we grew, we began to advertise to get the word out that the Mothers® Mag & Aluminum Polish our customers had come to know and love, was part of an expanding line of high quality car care cosmetic products.

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